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Blugold Athletics Partners with Nike, Eastbay

EAU CLAIRE, Wis. ( – University of Wisconsin-Eau Claire Director of Athletics Dan Schumacher recently announced a new partnership agreement with Eastbay. The five-year agreement allows Eastbay to supply Nike apparel, footwear, equipment, and athletic accessories to all Blugold sports teams.

“This is an excellent opportunity for Blugold athletics, Nike and Eastbay come together for our student-athletes,” said Schumacher. “It creates an advantageous partnership that will benefit our institution and student-athletes as we team up with an internationally recognized brand and a local Wisconsin-based company.”

Headquartered in Wausau, Wis., Eastbay is a worldwide leader that provides athletes and coaches with top brand names in footwear, clothing, and equipment.

As part of the agreement, UW-Eau Claire will have access to premium Nike game and practice uniforms, training gear, and equipment through Eastbay’s Team Sales group.

“Our goal is to help these athletes gain an edge with the best performance shoes, clothing, and equipment in the market,” said Eastbay Team Sales Director Ken West. “We have a 30-year history of supplying the greatest athletes in the world with the tools they need to succeed. We fully support UW-Eau Claire’s mission of working together to develop strong teams, and we are excited to help them in their pursuit of excellence.”

Eastbay is a leading provider of athletic apparel and equipment worldwide, offering the industry’s top brands, as well as the exclusive Eastbay brand of products. Visit, or call for team pricing at 1-800-841-5748.


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For more information:

Dan Schumacher

UW-Eau Claire Director of Athletics

Phone: (715) 836-5858



Paul Carpenter

Eastbay Team Sales Regional Manager

Phone: 715-261-9164